New Store Launch in Marathalli, Bangalore

Marathalli, Bangalore, July 28, 2015: Vibgyor Marathalli, a leading frames and lens brand, which is stylish and yet friendly on the pocket, is launching its new store in Marathalli, Bangalore. Following its tremendous success, it is now launching its very own store in Marathalli to bring to the people the luxury of choices.
Vibgyor Marathalli Frames & Lens was launched to add some fun and glamour into the lives of those who have to wear glasses to see the fun and glamour of the world. They have a wide range of fashionable options, with different pieces based on age-groups that are also pocket-friendly. With collections created by fashion gurus and style divas, Vibgyor Marathalli Frames & Lens has carved a niche for itself, with its innovative designs.
“I cannot tell you how proud I feel,” said the Founder, Mr. Kalyani Ram Mishra, the one-man army behind Vibgyor Marathalli Frames & Lens. Looking at the store, with its shiny new board, he said, “This started with a small dream – the dream of bringing the best to my people so even they could enjoy the benefits of sturdy yet stylishly designed frames.” On being asked if Mr. Mishra ever thought his small dream would become this huge, he shrugged his shoulders and said, “Not really. Frankly, I am still in shock.”
The USP of Vibgyor Marathalli Frames & Lens is in the design. Comfortable to wear even while wearing it for long hours, stylish and sturdy frames, they are available in all the latest shapes and sizes. If you are looking for the in-trend ‘cat-like’ frames or the widely popular ‘reflector’ lenses, Vibgyor Marathalli has them all. For the kids, Vibgyor Marathalli makes unique frames for their smaller faces, and designs that would appeal to them and not make wearing glasses such a tedious task. As for the lenses, they have partnered with some of the best known names in the business to bring to their discerning customers the best clarity to go with their uber-cool frames.
“The dream, now, is to take Vibgyor Marathalli Frames & Lens to other states,” said Mr. Mishra, talking about his future expansion pl


Three ways to care for your Vibgyor Marathalli Frames and Lenses

The world turns bleak for a moment as you realize you are not able to see clearly anymore. You dread going to the ophthalmologist, awaiting the impending prognosis – you have a number. You start to feel silly for all those times you wished you had specks, just to be able to wear all those cool frames. And then, the optician hands you your very first pair of specks…and it’s like magic! You can suddenly SEE again!

With Vibgyor Marathalli you discover the wonderful world of fancy, chic, quirky and stylish frames. It’s like art…only it’s on your face and it helps you to see. However, did you know that caring for your frames and lenses is as essential as finding and buying the perfect pair?

Vibgyor Marathalli understands the need to take care of your precious lenses. Here are three simple tips you can follow to ensure longevity of your frames and lenses:

1.  Cleaning your lenses: use the specialized cloth that comes with your Vibgyor Marathalli specks to ensure no unnecessary scratches come on the lenses as a result of using a rough cloth.

2. Storage: when not in use, place your specks in their proper case. Keeping them in the case will help you to find them when you need them next and will also protect the lenses from dirt and dust…and from being sat on by unsuspecting people!

3. Placing them: while placing the specks on a table or any surface, make sure the lenses  are placed upwards and not towards the surface. This is the best way to protect your  Vibgyor Marathalli specks from scratches and marks.

The lenses that come with your Vibgyor Marathalli specks are made from the highest    quality. Even though they are affordable, we do not compromise on the quality. By    following these simple day to day steps, you can be sure that your specks will last you    for a long time. Maybe that way, you can invest in some different types of frames…to    give you some variations; to match outfits with frames! More on that later!

Vibgyor Marathalli Frames & Lens launches catalogue with New Shop

They say, eyes are windows to the soul. But beautiful limpid-brown eyes that suffer from myopic vision will miss out on a lot the world has to offer. Or if gorgeous grey like Ashwarya’s that look picture-perfect with kohl-lined diamond dazzle tint, are only able to see things in a blur, then life would be well…grey indeed. This is precisely why Vibgyor Marathalli Frames & Lens brings you a wide range of alternatives that suit not just your facial features with correctly diagnosed remedies, but also your pocket.

It all began when Kalyani Ram Mishra was browsing through a foreign catalogue, while still studying in college. He knew that by the time the latest style from abroad would hit Indian shores, it would have been passé. That was when he decided to start his own enterprise – Vibgyor Marathalli Frames & Lens that would open up an entirely new vista of fashionable vision aids!

Rashmi Najmi Habib, veteran stylist helped him along the way. He approached her for guidance – how to create a sensation in the Indian market. She spelt out the style statement for Vibgyor Marathalli Frames & Lens: Where vision meets style. This was later promoted through online catalogues choc-a-bloc with designer frames, tantalizing customers to browse and buy.

Vibgyor Marathalli Frames & Lens were a rage almost overnight as all style divas vied for the hot, trendy pairs and being affordable would want to buy down the whole collection (one to match each outfit!) This in fact paved the way for Vibgyor Marathalli Frames & Lens to have Relationship Managers and Personal Stylist for a significant chunk of their elite customers, who were given exclusive preview rights and appointments with designers to interpret their lifestyle with unique creations. Today, these style paragons proudly sport creations of Vibgyor Marathalli Frames & Lens to international events that reflect glamour and their discerning taste; bringing attention from foreign shores to what began on the dusty streets of an Indian city.